Same Budget, 95% More Calls
In the first 30 days after rebuilding, wasted ad spend dropped by 60%. The same $4,200 monthly budget now produced 2.4× more qualified calls — because every dollar went to homeowners actively searching for HVAC services in Houston.
By month 3, cost-per-lead dropped 42% while lead quality improved measurably. Overall ROAS reached 11× — every $1 in ads returned $11 in revenue.
Key Wins
- Cost-per-lead reduced by 42%
- 95% increase in qualified calls from same budget
- 11× Google Ads ROAS by month 3
- Zero wasted spend on irrelevant keywords