HVAC

Cool Air HVAC — Dallas, TX

Dallas, TX

Get Results Like This All Case Studies

8.4×

Google Ads ROAS

140%

Off-Season Leads

60%

Revenue Growth

The Challenge

Cool Air HVAC suffered from feast-or-famine revenue: packed in summer, dead in winter. Their previous agency had no ROI tracking and a cost-per-lead eating their margins.

Our Solution

We rebuilt their Google Ads with full attribution tracking, launched Local SEO targeting both AC and heating keywords, and built a maintenance agreement email campaign for year-round revenue.

Year-Round Revenue Machine

The maintenance agreement email campaign launched in September and generated 94 tune-up bookings in the first 30 days — filling October and November calendars, historically their slowest months.

Rebuilt Google Ads delivered an 8.4× ROAS in Q3, compared to an estimated 2.1× under their previous agency. Cost-per-lead dropped 42% while lead quality improved significantly.

Key Wins

8.4× Google Ads ROAS in peak season
140% increase in off-season lead volume
300+ maintenance agreements sold in year 1
Revenue up 60% year-over-year

★★★★★

"They transformed our off-season. We now run maintenance campaigns that keep us busy all winter. Revenue is up 60% year-over-year."

Sarah Chen

Cool Air HVAC · Dallas, TX

Case Study Details

Industry

HVAC

Location

Dallas, TX

Timeline

9 months

Services Used

Google Ads, Local SEO, Email Marketing

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