Plumbing

Rodriguez Plumbing — Phoenix, AZ

Phoenix, AZ

Get Results Like This All Case Studies

+187%

Organic Leads

80+

Monthly Calls

6 Mo.

Timeline

The Challenge

Rodriguez Plumbing had zero Google presence, 11 reviews, and averaged just 12 calls per month — all from word-of-mouth referrals that had plateaued.

Our Solution

We rebuilt their website with conversion-focused design, launched full Local SEO targeting emergency and installation keywords across Phoenix, and restructured their Google Ads for maximum ROI.

The Transformation

Within 60 days, Rodriguez Plumbing ranked in the Google Maps top 3 for “plumber Phoenix,” “emergency plumber Phoenix,” and 14 other high-value keywords. Website conversion rate jumped from 2.1% to 8.7%.

By month 6, they were generating 80+ calls per month — a 187% increase from their baseline of 12. Their schedule was booked 3 weeks out and they hired two additional technicians to meet demand.

Key Wins

Google Maps 3-pack ranking for 15 target keywords
Website load time reduced from 8.2s to 1.9s on mobile
Review count grew from 11 to 67 in 6 months
Google Ads cost-per-lead reduced by 38%

★★★★★

"We went from 12 calls a month to over 80. Our schedule is booked 3 weeks out. Best investment we've ever made."

Mike Rodriguez

Rodriguez Plumbing · Phoenix, AZ

Case Study Details

Industry

Plumbing

Location

Phoenix, AZ

Timeline

6 months

Services Used

Local SEO, Google Ads, Web Design

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